Sometimes following your dreams in life and doing the things you really want to do just simply seem impossible. Those opportunities never seem to arise, maybe obligations, responsibilities and phobias just hold us back or simply practicalities always stop us at the last moment! A lifetime of routine and habit can make it difficult to break out of the familiar and that warm fuzzy comfort-zone that so many of us just simply slip into without even knowing it. NLP helps us to realise that more often than not, it's not the world or our busy lifestyles holding us back - it's OURSELVES! We are what needs to change to lead the life that we wish for.



So what is NLP?

NLP is a specialist technique used by life coaches. NLP stands for Neuro-Linguistic Programming. 'Neuro', Latin for nerve, refers to the way we gather information from the outside world with our five senses. 'Linguistic', the study of language, refers to the way we make sense of that information by organising it into the structure of language. 'Programming' is a way of controlling something. In this case it refers to the way our interpretations of the world control our actions, choices and behaviours in day-to-day life. NLP teaches us that by changing how we make sense of the world, we can then adjust our behaviours and actions in order to make the most of ourselves and our lives.


By harnessing the power of language, NLP-trained life coaches can break down the mental barriers and cages we all unknowingly create for ourselves over time and fall into simple comfortable habits. NLP is considered by many to be one of the most useful and accessible tools to come from modern psychology. NLP can assist stress management, improve empathy and communication skills, resolve destructive relationship patterns and encourage clients to move out of their comfort zones towards fuller, happier, and infinitely more satisfying lives. NLP is the opportunity to live a more fulfilling and satisfying life.


NLP & AMA Coaching – A brief history?

NLP is a very new form of psychology it was designed by two Americans Dr Richard Bandler and John Grinder back in the 1970s. It is all about the language we talk to ourselves the conversations that we have with ourselves. The INNER VOICE that is the loudest voice you are likely to hear. It has direct volume control to your brain.


Bandler and Grinder went to the experts in there respected fields Virginia Satir (family therapist) and Milton Erickson (expert in hypnosis). They were the two experts that were getting the best results in there fields and they studied them and found out why they were getting results. Then they mirrored what they did and found that they could get those results too.


With their expertise in mathematics, linguistics, computer sciences now psychology was the birth of NLP. It was ground breaking and so it started to grow next they went to Gregory Bateson who was an expert in the field off social science and human behaviours. The research he was working on inspired Grinder and Bandler and so they started working out how we make maps in our brain and how these affect our behaviour.


In 1976 the first book was published the structure of magic volume 1) in 1976 the next book was published (the structure of magic volume 2). Then as time passed like most things in life it started to evolve in what we have today. Now we have metta models, anchoring and new forms of language that influence. Thanks to the two men who started out on the journey of NLP DR Richard Bandler and John Grinder.


Inspired by...

  • Fritz Perls - the psychotherapist who developed Gestalt therapy.
  • Virginia Satir - dubbed the 'Mother of Family Therapy'
  • Milton Erickson - the first therapist to use hypnosis for medical purposes.
  • Bandler and Grinder wanted to know: what made these three therapists so good at improving the lives of their clients?


Influenced by...

Gregory Bateson - a British academic famed for his contribution to cybernetics (the science concerned with patterns of communication within natural and mechanical systems) and epistemology (the study of knowledge). Bateson's influence was thought to drive Bandler and Grinder's research towards the idea that we can 'reprogram' our minds.


Created in 2015, Awareness Motivation and Action (AMA) coaching by co-founder of Inner Voice,

 John Allen



Understanding NLP

NLP is a vast and complex subject. At its core are three fundamental components that effectively allow us to “reprogramme” our brains to view the world around us differently and for us to change our behaviours and actions.


  1. Subjectivity - at the heart of NLP lies the understanding that each one of us sees the world in a different light.
  2. Maps - our own worlds are made of boundaries and territories that our life experiences draw out for us to create our personal map of the world
  3. Language - we have the power to shift and redraw those boundaries using our 'control systems', the most influential of which is language.



How do Inner Voice life coaches use NLP?

At Inner Voice we look to convey meaning in a wide variety of different ways - through pitch, tone, volume, pace, facial expressions, body language and of course words. Most of our meaning is communicated unconsciously. Inner Voice life coaches specialising in NLP are trained to pick up on these subtle clues that give away how their clients are really feeling. By unveiling their clients' unique maps of the world (how they see the world), our life coaches can identify any self-imposed restrictions and then help to challenge them. Your Inner Voice coach will uncover and explore the limiting beliefs, thoughts and actions you have been so accustomed to living with and carrying around. Then your Inner Voice coach will challenge them to transform you and your life.


What to expect in an Inner Voice NLP & AMA Coaching session

Our Inner Voice coaches follow standard principles of NLP incorporating AMA coaching and their own unique style. However, a standard NLP session will follow the same basic principles within a session:


  1. You will be asked to state what you want to change and what problems you want to overcome. Your Inner Voice coach will pay close attention to what you say and how you say it, and tailor their questions according to your responses.
  2. Your Inner Voice coach will work through different exercises with you in order to piece together your map of the world and introduce new thought processes in order to widen your boundaries and territories. All you will be required to do is sit back and relax - there will never be any physical contact, aside from a quick touch of the knuckle in some exercises.
  3. Your Inner Voice coach will probably give you a few exercises to take away with you and practice. This will help you get accustomed to the techniques you learnt during your NLP session. Although the main neurological changes will have occurred during the session itself, they may need to settle in and develop as you get back into the routine of your life.
  4.  In your next session, you will be asked to report any changes you've noticed and then, when you're ready, move on to the next change you want to make. Working with you to review your AMA Coaching plan to ensure all of your goals are smart and being achieved.


NLP is so popular because it is future-focused. It explores future possibilities and solutions, rather than encouraging you to dig up your past. NLP is about adding choices and widening perceptions rather than dwelling for too long on the problems. The AMA Coaching element helps to build the awareness and the motivation to change, creating a robust plan of action to smartly take your life forward.



How can NLP and AMA Coaching help you?

Because it is essentially a tool-kit for the mind, NLP can help all areas of life. It is particularly effective for improving the following situations:


Anxiety and stress

The problem with anxiety is that it can often feel irrational - you know you shouldn't feel anxious, you might even know you don't need to feel anxious, but you do. So how can you possibly stop it?

NLP is an effective method for fighting feelings of stress and anxiety because it identifies the thought patterns that lead to those feelings. As soon as these unconscious thought patterns are bought out into the light and made conscious, they can be challenged.



Because NLP is an excellent tool for understanding people, it is immediately applicable to business. By learning techniques from your Inner Voice coach, you will be able to improve how you communicate, empathise and negotiate with your colleagues, business partners, employees and bosses.


Arts and creativity

Writer's or 'artist's block' is something that affects most creative spirits at some point. Sometimes, it simply becomes impossible to adequately express what you want to express. An NLP session could be used to identify what is creating that block. Your Inner Voice coach may develop exercises for you to complete, designed to release and channel your energy in the right direction.


Fears and phobias

Like with anxiety and stress, NLP is great for revealing the thought processes behind what we might consider 'irrational' behaviour. Really, no behaviour is completely irrational - we are products of our pasts and something along the way will have kick-started those fears. NLP can help to change the thoughts and feelings we have about the things that scare us so that we no longer have to avoid them.


Health and wellbeing

One of the most important ideas underpinning NLP is that the mind and body are closely and intricately connected. By improving the way we approach and think about the world, we can affect the health and wellbeing of our bodies.



Relationships are based on how we communicate with each other. How we communicate depends on the kind of people we are and the ways we view the world. We all have what we might consider 'bad character traits' that have the unfortunate habit of ruining relationships. This could include being argumentative, distrustful, jealous, insecure and so on. NLP can help you become more aware of how you communicate. It can help you to understand that other people might have different views of the world and that your way of thinking is not necessarily right. Developing empathy skills can make it easier to build strong and lasting relationships - whether they be with friends, family members, or lovers.



NLP is a fantastic tool when it comes to sport. It's so easy to give up when we become exhausted or feel like we can't go on anymore. To really excel in sport, athletes must be able to push through these feelings with incredibly high levels of focus and motivation. NLP can help to break down the mental blocks that are so easy to develop when our bodies become exhausted. To get good results, it is essential to have confidence, to know you can do something and to focus your mind on achieving that. NLP helps nurture all of these qualities in order to bring sports-people to new levels of personal excellence.